Triggers a global economy that uses business as a force for good. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Triggers good design that is subjective and can't necessarily be measured. However Rams attempted to express what he believed to be the most important principles for design.