“Grow the human driven ecosystem so that brands create sustainable value.”

Let’s accelerate your evolution.

We believe that brands must survive, grow, evolve within a human driven ecosystem. That’s why we transform, create & invest in brands so they become adaptive, self-organizing, scalable & sustainable within its ecosystem. Then they start to connect & interact both on a functional and emotional level, and so build a deeper, evolving, relationship with us. In this way brands create true sustainable value.

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What we do

Transform

Evolve the strategy & culture of existing businesses towards the human driven ecosystem.

We team-up with executive business leaders to support them in their transformation that makes them more adaptable to our rapidly & continuous changing society. And thus bringing them towards a path of more sustainable value.

Develop missing elements of the human driven ecosystem.

The human driven ecosystem is still in its early stages of evolution. All around we already see amazing initiatives, frameworks, API’s, concepts and start-ups. But sometimes we see new opportunities and/or missing elements that limit the growth of the ecosystem. Then we put together a specialized team that solves that challenge with validated concept, prototype or even a Minimum Viable Product (MVP).

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Create

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Invest

Activate capital, network, knowledge & time in companies that grow the human driven ecosystem.

Based on human driven investment criteria invest in concepts, start-ups & scale-ups that in their unique ways accelerate the growth of the human driven ecosystem.

Our embedded services

  • DeepDive

    Strategic analyse of the market, competitors, portfolio, propositions & performance.

  • Framework

    Strategic framework helps to get all stakeholders on the same page, trigger future thinking and determine what the key strategical questions are.

  • Positioning

    Strategic positioning clarifies what you stand for, how you do it and which associative network you want to trigger.

  • Portfolio

    Strategic brand portfolio refers to an umbrella under which all the brands or brand lines of a particular business functions to serve the needs of different market segments.

  • Branding

    Strategic design of the brand world that embodies the positioning. Generates brand preference, awareness, manage expectations, and brand appeal.

  • Concept

    Strategic concept is an overarching “Big Idea” that captures stakeholders interest, influences their emotional response and inspires them to take action.

  • Prototype

    Strategic prototype is an early sample, model, or release of a product built to test a concept or process.

  • Platform

    Strategical customer experience where the brand comes to life, start to connect & interact both on a functional and emotional level, and so build a deeper, evolving, relationship with us.

  • Ecosystem

    Strategic ecosystem is a purposeful business arrangement between two or more entities (the members) to create and share in collective value for a common set of customers.

  • BusinessModel

    Strategic model for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing.

  • OnePager

    Strategic planning process that provides clear objective, measurable goals, key strategies and identifies the measures to achieve them.

Want to know how we bring brands alive?